Types of paper weights for corporate business cards: how to choose the right one
Paper weight is one of the most important factors in the perceived quality of a business card. It directly affects the card’s rigidity, thickness, and feel, all of which contribute to the first impression your brand makes. A card that bends easily or feels too thin may appear unprofessional. On the other hand, a sturdy, well-made card enhances the image of a brand that’s serious, well-crafted, and detail-oriented.
Most common paper weights for business cards and their best uses
At Sprintcopy, we offer paper weights ranging from 200 gsm to 350 gsm, allowing you to match your business needs and budget. Here's an overview of the most popular options:
200 gsm
Great for short-term promotional cards, one-time events, or informal use. Lightweight and economical, but less durable.
250 gsm
A solid middle ground for those looking for balance between cost and rigidity. Suitable for internal use or secondary purposes.
300 gsm
The professional standard. Offers good structure and thickness without being too bulky—ideal for most business types.
350 gsm
The premium option. Feels more robust and exclusive. Highly recommended for frequent use or high-end brands looking to convey top-tier quality.
Which paper weight to choose based on your industry or brand style
Not all businesses need the same type of card. The ideal paper weight depends on your brand positioning and how the card will be used:
Professional services (lawyers, consultants, advisors)
300–350 gsm. Conveys trust, professionalism, and confidence.
Creative industries (designers, advertisers, illustrators)
300–350 gsm. A heavier weight plus special finishes enhances your creative identity.
Retail, commerce, or hospitality
250–300 gsm. Functional yet presentable—good value and durability.
Startups or entrepreneurs
300 gsm. A balanced, reliable choice for growing businesses.
Events, trade shows, or temporary promotions
200–250 gsm. Best if you're printing in bulk or for short-term use.
Other factors that influence perception: paper, finish, and format
Paper weight matters, but it’s not the whole story. The overall perception of a business card is also influenced by:
Paper type
Coated paper (matte or gloss) enhances print quality. Matte offers a subtle and elegant look, while gloss makes colors pop.
Lamination
Adds durability and sophistication. Choose from gloss, matte, or soft-touch for a velvet-like feel.
Rounded corners
Create a softer, more modern look that stands out from standard cards.
Double-sided printing
Lets you include more information while using space effectively.
Common mistakes when choosing paper weight (and how to avoid them)
Selecting the wrong weight can undermine the impact of your business cards. Here are some common mistakes to watch out for:
Focusing only on cost
Choosing a lower weight to save money may hurt your brand’s image.
Not matching weight to intended use
Cards for a trade show don’t require the same thickness as those for executive meetings.
Overlooking finishes
A quality weight should be paired with the right paper and finish for best results.
Skipping professional advice
Every project is different. A professional print shop can guide you to avoid technical issues.
Get expert advice and choose the ideal paper weight for your cards
Not sure which weight to choose for your corporate business cards? At Sprintcopy, we offer personalized guidance and a wide range of paper and finish options. Our state-of-the-art printing technology ensures a result that’s professional and impactful.
Contact us to learn how the right business card can strengthen your brand image from the very first impression.